The Illusion of Control
Neuroscience of Fundamentalism and Diet Culture
As we have been discussing all of Season 2, Fundamentalist thinking doesn’t just reside in religious circles—it also permeates wellness and healing spaces. Just as high-control religions exploit human vulnerability, so does diet culture.
I’ve had my share of blindly following extreme health regimens recommended by practitioners, ignoring my own discomfort along the way. It became clear that fundamentalism can crop up in various aspects of life, and part of healing is about recognizing and addressing these tendencies within us.
We have discussed how high control religion and diet culture both capitalize on the brain’s tendency to interpret things in a binary black-and-white manner by presenting clear-cut rules, guidelines, and belief systems that simplify complex issues into easy-to-follow directives.
In this post, we’ll exploring deeper into how the brain’s craving for control and the dopamine boost it triggers can explain why people may transition into high-control environments or swing from one extreme to another. Such as moving from a loose, permissive belief system to a strict, rule-bound one, or from an unrestricted eating pattern to a rigid diet.
The Illusion of Control and Dopamine
The concept of the “illusion of control” ties deeply into our brain’s reward system, particularly through dopamine, a neurotransmitter crucial for motivation and learning. When individuals believe they have control over situations, even when that control is illusory, their brains can release dopamine. This release can provide a rewarding feeling, reinforcing the behavior or belief that leads to this sense of control.
The brain’s craving for control plays a crucial role in how individuals respond to structured systems, be it in religion, diet culture, or Multi-Level Marketing (MLM) schemes. When we encounter a belief system or set of teachings that offers clear, structured guidance, it triggers a sense of control, even if that control is illusory. This perceived control is neurologically rewarding because it leads to the release of dopamine, a neurotransmitter associated with motivation and the reinforcement of behaviors of control over one’s body and health, triggering dopamine release and creating a feedback loop that encourages continued adherence. Similarly, religious fundamentalism often offers clear-cut guidelines on how to live, providing the same sense of security and control, thus reinforcing the behavior.
This perspective not only sheds light on why people might gravitate towards fundamentalism or diet culture but also opens up a discussion on the broader implications of how our brains can be influenced by the promise of control, even when that control is more perceived than real.
What Causes the Illusion of Control
The illusion of control is driven by several factors and provides psychological benefits.
In health and wellness, people often adhere to strict diets or exercise routines, believing they control their weight or fitness, even though genetics and other factors also play a role. This illusion of control can be comforting and encourage adherence.
Similarly, in religion, individuals may follow rigid rules or rituals, thinking they control their spiritual outcomes or moral status, which provides a sense of security and boosts self-esteem.
When did the concept of the illusion of control originate?
The concept, first described by psychologist Ellen Langer in 1975, was initially seen as a way to maintain self-esteem by attributing success to oneself and distancing from failure. Recent research suggests it results from misjudged causality, where people’s sense of control is distorted by their actions rather than actual influence.
Fundamentalism and Structured Belief Systems
Fundamentalism, with its rigid doctrines and absolute truths, can offer a powerful sense of control, especially for those who have previously encountered ambiguity or lack of structure. These rules provide a clear framework for living, reducing the anxiety that comes with uncertainty, and delivering a dopamine-driven sense of reward that reinforces their commitment to the system. This appeal to control can be understood through several key aspects:
1. Structure and Certainty
Fundamentalism provides a clear and structured framework for understanding the world and one’s place within it. This structured approach often includes strict rules, definitive answers, and a well-defined moral code. For individuals who have experienced the fluidity and unpredictability of hyper-charismatic or New Age movements, the stability offered by fundamentalist systems can be particularly attractive.
In fundamentalist belief systems, every aspect of life is often governed by established doctrines. This comprehensive structure can reduce the anxiety associated with uncertainty and ambiguity, offering a predictable environment where individuals feel they know the correct course of action. This sense of predictability can be a significant source of comfort, as it replaces the confusion and complexity of previous experiences with clear-cut answers.
2. The Illusion of Control and Dopamine
The dopamine-driven reward system plays a crucial role in why fundamentalism is appealing. When individuals adhere to the strict rules and guidelines of fundamentalism, their brain releases dopamine, providing a sense of satisfaction and reinforcement. This dopamine release occurs because the rigid structure of fundamentalism offers a perceived sense of control over one’s life and environment.
This sense of control, even if illusory, can be neurologically rewarding. The anticipation and experience of control lead to the release of dopamine, which reinforces the behavior and belief that adherence to fundamentalist teachings is beneficial. Over time, this feedback loop strengthens individuals’ commitment to the belief system, as the dopamine-driven rewards make the structured environment feel more gratifying and secure.
3. Regaining a Sense of Agency
For those coming from less structured or more ambiguous belief systems, fundamentalism can represent a way to regain a sense of agency and direction. After experiencing a lack of clarity or guidance, individuals may find the definitive answers and rules provided by fundamentalism to be reassuring. The shift towards a more structured belief system can be seen as an effort to reassert control over one’s life and decisions.
Fundamentalism’s clear boundaries and absolute truths provide a stark contrast to the uncertainty that may have characterized previous experiences. This transition can be particularly appealing for individuals seeking to regain stability and predictability. The rigid nature of fundamentalism offers a form of control that feels tangible and dependable, even if it is ultimately based on a set of beliefs rather than empirical evidence.
4. Community and Belonging
Fundamentalist communities often emphasize conformity and collective adherence to their doctrines. This communal aspect can further reinforce the illusion of control by providing social validation and support. Being part of a group that shares the same rigid beliefs can enhance the sense of belonging and reinforce the perceived control individuals feel.
The social reinforcement within fundamentalist groups contributes to the illusion of control by making individuals feel supported and validated in their adherence to the teachings. This communal validation can strengthen their commitment to the belief system, as the positive feedback from the group further activates the brain’s reward system.
5. Cognitive Dissonance and Commitment
Once individuals have invested significant time and energy into a fundamentalist belief system, cognitive dissonance can make it challenging to question or abandon their beliefs. The discrepancy between their initial expectations and any potential contradictions or failures within the system can lead them to double down on their commitment.
The illusion of control provided by fundamentalism makes it psychologically difficult to admit that the system may not offer the promised stability or certainty. This cognitive dissonance drives individuals to reinforce their adherence to the system, as admitting any flaws would undermine the very control and certainty they sought to obtain.
The Illusion of Control in Multi-Level Marketing (MLM) Schemes
Similarly to fundamentalist belief systems, MLMs leverage the illusion of control by presenting themselves as opportunities for individuals to take charge of their own success. Participants are led to believe that their efforts directly determine their earnings and advancement within the company. This illusion can be highly appealing, giving people a sense that their hard work and decisions will lead to tangible rewards.
The prospect of achieving success and the belief that one’s actions are under their control can trigger dopamine release in the brain. When individuals see small successes or receive positive feedback, it reinforces their belief in their ability to control their destiny, making them more likely to continue participating despite setbacks.
MLMs often provide structured guidelines, training, and motivational materials that create a sense of control. Participants are given specific strategies to follow, which can make them feel like they have a roadmap to success. This structure reinforces the illusion that they are in control of their outcomes, even when success largely depends on recruitment and team performance.
MLMs frequently emphasize personal responsibility and self-improvement. They promote the idea that success is a result of individual effort and perseverance, subtly shifting blame for any failures onto the individual rather than the system itself. This reinforces the illusion of control by making participants believe that if they follow the system closely enough, they will succeed.
The social aspect of MLMs, including group meetings, motivational events, and social media communities, can amplify the illusion of control. Participants often see others achieving success and feel motivated by their peers, which can strengthen their belief in their own ability to control their outcomes.
Once individuals have invested time, money, and effort into an MLM, the illusion of control can make it difficult for them to step away. The cognitive dissonance created by the gap between their expectations and reality can lead them to double down on their commitment, further reinforcing their belief in their control over their situation.
The Role of Power in the Illusion of Control
Powerful individuals—including CEOs, politicians, religious leaders, and MLM leaders—often overestimate their control over events beyond their expertise. This inflated sense of control can lead to hubris, risky decisions, and an all-or-nothing approach. For example, a wellness guru who believes they can control all aspects of health through strict regimens may push extreme diets or unproven supplements, driven by the illusion of control. Similarly, a religious leader might impose rigid doctrines, believing they can control or influence every aspect of followers’ lives. This overconfidence and all-or-nothing mindset can result in extreme actions and decisions, as seen when individuals adopt overly restrictive health practices or dogmatic religious rules, ultimately leading them to lose touch with reality.
Appeal to Vulnerable Groups
Studies suggest that no one is immune to the illusion of control—under certain circumstances. Research shows that those who are personally involved in actions are among those most likely to overestimate their influence on the outcome. In addition, the behavior of pathological gamblers is driven by the belief that they can beat the odds of what is demonstrably determined purely by chance.
There are people known to be at low risk of susceptibility to illusory control: those who are depressed. Numerous studies show that depressed people are virtually invulnerable to the illusion of control. They have been found to have less distorted views than the non-depressed across a wide array of perceptions and judgments‑a state of mind that has been labeled depressive realism. They are more likely to see the futility of taking action to influence outcomes. When vulnerable individuals meet a group that offers definitive answers provides the certainty and structure these individuals crave, making them more likely to adopt and adhere to the teachings.
Effects of the Illusion of Control
A sense of control is an adaptive trait linked to better health outcomes, including reduced risk of mortality and diseases, improved physical and cognitive function, and higher life satisfaction. It promotes positive behaviors like exercise and good sleep and enhances optimism and a sense of purpose.
However, the illusion of control can also lead to magical thinking, poor decision-making, and risky behaviors such as gambling, as it may encourage unrealistic beliefs and prevent thorough analysis of situations.
In Summary
Reflect on how the illusion of control might be influencing their own choices and beliefs. Consider whether a sense of control is driving your decisions in areas like health, religion, or business ventures. Understanding this psychological mechanism can empower you to make more informed choices and break free from patterns that may not truly serve your well-being. Share your thoughts and experiences in the comments or join the conversation on our social media channels to explore these ideas further.
Plus, join us this week on the podcast, as we talk with @mburtwrites a talented author and advocate in children’s literature, about faith, parenting styles, and mental wellness. Share your thoughts or join the conversation—let’s explore the impact of the illusion of control together! 💭
RESOURCES:
Books:
“The Illusion of Control: Why We Overestimate Our Ability to Control Events”by Ellen J. Langer
A foundational text by the psychologist who first described the illusion of control.
“Thinking, Fast and Slow”by Daniel Kahneman
This book delves into various cognitive biases and heuristics, including the illusion of control.
“The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg
Explores how habits form and the role of dopamine in reinforcing behaviors.
“The Dopamine Diet: The Complete Guide to Lose Weight, Boost Your Energy, and Live a Happier Life by Rebalancing Your Brain Chemistry” by Neil W. Dhingra
Focuses on how diet impacts dopamine levels and overall well-being.
Articles and Papers:
“Illusion of Control” | Psychology Today
An overview of the illusion of control and its psychological underpinnings. Read here
“The Truth About Dopamine and Your Brain” | Psychology Today
Explains dopamine’s role in motivation and reinforcement. Read here
“Biology of Motivation, Dopamine, and Brain Circuits That Mediate Pleasure” | SpringerLink
A scientific paper detailing dopamine’s role in motivation and reward. Read here
“The Illusion of Control in the Financial Markets” by E. J. Langer
Examines how the illusion of control affects decision-making in financial contexts. Read here
Online Resources:
TED Talks
Search for TED Talks on cognitive biases and the role of dopamine for accessible explanations and examples.
Coursera and edX
Look for courses on psychology, neuroscience, and behavioral economics that cover these topics in depth.
YouTube Channels
Channels like CrashCourse and Khan Academy often have videos on psychology and neuroscience that touch on related concepts.
These resources should provide a comprehensive understanding of how the illusion of control and dopamine influence behavior across different contexts.